WHY I DO THIS WORK IN CONFLICT MANAGEMENT AND SELF-PROTECTION (AND WHAT KEEPS ME GOING)
- Robert J. Norton Ph.D.
- Apr 5
- 4 min read
Updated: Apr 6

Why I do this work in Conflict Management and Self-Protection (And what keeps me going)
I never set out to create a system. I just wanted answers that worked. Real answers—for real situations, real emotions, and real people.
What I found over time is that most self-defence teaching still focuses almost entirely on the physical. That’s why I use the term self-protection and have done for a while.
So many systems emphasize striking, escaping, overpowering… but very few teach you how to stay calm. How to remain present. How to prevent the physical before it starts—by understanding conflict, managing emotions, and communicating under pressure.
That’s where my path began...
I was the small, overlooked kid in school. The one who trained obsessively in Karate. The one who studied people, not just techniques. Even as a teenager, I started to realize that much of what I was being taught didn’t match the realities I saw in the world.
So I created something different. Something that could evolve—not just with time, but with people.
Over the years, I stepped away from traditional martial arts, not because I didn’t value the roots, but because I couldn’t ignore the gaps. I spent time working in security and close protection, learning how conflict really unfolds—and how presence, words, and timing can make all the difference.
Now, for context—I’m 5’6” and about 150 pounds. So imagine me standing on the door next to guys over 6 feet tall and just as wide. It probably looked like a setup for a comedy sketch. But what it did was sharpen my focus. I knew that brute force wasn’t my path. I had to become skilled at reading people, managing tension, and de-escalating before things exploded.
Being small taught me a lot. It taught me that being underestimated can actually be an advantage. That power isn’t in size—it’s in how you carry yourself, how you speak, and how you respond under pressure.
The truth is—being ahead of the curve isn’t always easy. When you see things not just as they are, but as they should be, it tests your belief system constantly. You carry ideas the world hasn’t caught up to yet—and sometimes, the very people you’re trying to help can’t see the value until something painful forces them to.
I’ve had respected people in the self-protection community tell me, flat out, that I was “full of it” back in the ’90s when I started moving away from traditional self-defence toward something more realistic, adaptive, and communication-driven. Many of those same people are now teaching those very concepts today.
And while part of me is glad the message finally spread, the other part carries the weight of those who could have been helped sooner—if only the conversation had been different back then.
Throughout the years, I've taught many people and heard so many stories of abuse and associated trauma. In every case, I have not only listened to the words, but more importantly the message behind the words. I’ve sat with parents who have lost trust in the world—some who lost their children to bullying, others whose children were sexually assaulted, and many who felt powerless to protect the ones they love most.
I’ve spoken with men and women of all ages who blamed themselves for the violence they endured. Survivors who said nothing for years because they didn’t feel they were worth protecting. People who were told they were overreacting, too sensitive, or simply responsible for “not being careful enough.”
These stories don’t fade. They stay with me. They’re why I continue to do this work—not just to teach, but to give people something they should have always had: the tools to trust themselves, to feel safe in their own skin, and to never again mistake silence for peace.
One moment I’ll never forget was a conversation with a woman at a university event. Years earlier, she’d received one of my course invitations—but didn’t proceed. The university, like many, focused on bystander programs and avoided anything that placed personal ownership on individuals.
Now she stood in front of me, sharing that her daughter—now a student there—had been raped just weeks before.
It wasn’t a moment for “I told you so.” It was a moment that broke me. Not because I blame her, because I didn't—but because I understood her pain. The regret. The wish that someone, somewhere, had said, “It’s okay to prepare yourself.” That safety and self-trust are not luxuries. They are essentials.
That’s what keeps me doing this work. Because for every person who says, “I wish I’d known this sooner,” I want to help someone else say, “I’m glad I found it in time.”
A.S.P.I.R.E.™ isn’t a course about fighting. It’s about returning to yourself. It’s about learning to move through conflict—with calm, confidence, and clarity. Whether you’ve lived through violence or simply want to feel more prepared in an unpredictable world—this work is for you.
And if you ever need a reminder of what it means to rise after the fire, I hope these words from our anthem stay with you: https://www.youtube.com/watch?v=n-BZ1spNjdY
“I will rise, and I will fightFor I aspire—from embers to light.”
Thanks for reading.— Robert
At Norton Arts, we believe that everyone deserves to feel safe and empowered, no matter their circumstances. Together, we can build the skills that allow us to move through life with calm, confidence, and clarity. Take the first step toward feeling more secure in your everyday life by exploring A.S.P.I.R.E.™ Online. https://www.nortonarts.org/a-s-p-i-r-e-online
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